Should Al Kaprielian “go social”?

Should Al Kaprielian “go social”?

The simple answer is – unless he is contractually prohibited from doing so, Yes he should!

Sarah Palin “went rouge”…  I want to try to help Al Kaprielian “go social”?

so I started a facebook group to tell him so… join us here.   http://www.facebook.com/group.php?gid=392194320486&ref=ts

How can you use emerging technology and an existing personality and turn them into “a social powerhouse?”

This will try to answer a few questions like

I.   Why should Al be going social?
II.  When should Al be going social?
III. How should Al be going social?
IV.  How can Al Monetization going social?
V.   How do we extend existing channel to promote that social powerhouse

I.   Why should Al be going social?
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Timing?
Lets not forget both Popularity,
and a existing following.

Maybe, but really it is because Al is a Celebrity BRAND, and that BRAND has a traction and sticky-ness.

What is “the Weather With Al” BRAND?

I started looking at his wikipedia entry.

http://en.wikipedia.org/wiki/Al_Kaprielian
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Until December 31st 2009,  Al Kaprielian was chief meteorologist for WZMY-TV – in Derry New Hampshire. Kaprielian had been an integral part of the station’s identity since 1983.

When not broadcasting weather information he tours local schools. During these visits, he informs students of science and studying weather. He can also be found at local community events such as the Lowell Folk Festival, the Dracut Scholarship Foundation’s Telethon, and the Derry News Cookie Eating Contest.

His distinctive voice and eccentric mannerisms have translated into a “Kult of Kaprielian.”

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So is Al just “that” personality that delivers the weather?

Does Al have some unique ability to predict the weather better than others?

Or is it simply his ability to deliver it with a unique personality and style.

According to the wikipedia entry for “Al Kaprielian” he has been highly recognized.

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Al Kaprielian’s Awards and accolades

“Kaprielian is one of New England’s most experienced meteorologists and has won numerous accolades for his accuracy. Kaprielian was awarded “Best Weather Forecaster” in the Nashua Telegraph’s 2004 Reader’s Choice Awards. He has also been voted Best Media Personality and Best Weatherperson in New Hampshire Magazine’s The Very Best of New Hampshire Reader Choice Awards. Kaprielian has been interviewed by both WCVB Channel 5’s “Chronicle” (Boston) and WKXL radio in Concord, NH.”  – http://en.wikipedia.org/wiki/Al_Kaprielian

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II.  When should Al be going social?
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Al should start growing his audience right away.

He should start with – a way to share announcements about

“whats going on with Al”

Al needs to establish a communications channel dialog between himself and his fans. (Something everyone should do anyway!)

These channels needs to be convenient and “Push Oriented”

How about:
* a facebook fan page
* a twitter feed
* a linkedIN Profile
* an email list   (with easy Opt-Out)
* an “Al Cast” Podcast

III. How should Al be going social?
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* a twitter feed – the weather with Al Daily Weather
* a Website with local Daily Weather
* a Podcast with the local forecast
* a Videocast with the local forecast
* an iPhone app with the local forecast
* a facebook forecast app
* a forecast RSS Feed

IV.  How can Al Monetization going social?
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Monetization is the process of converting or establishing something into legal tender.

Al needs to find a way to Monetize his celebrity brand.

This is a multi-stage process. It is broken into 5 steps

Step 1.
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Find an initial sponsor, that will provide initial seed capital for  The first step is

Step 2.
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Find a distribution method that creates initial exposure, and value for both the social brand and that sponsor.

Step 3.
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increase awareness, and adoption and promotion of the programing to increase the value of the channel

Step 4.
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expand the targeting options of the sponsorship to increase the value of the advertising through different channels

Step 5.
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reevaluate as the size of the channel increases and the market expands

V.   How do we extend existing channel to promote that social powerhouse
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Getting more people to consume the messaging through different channels is critical.

What existing communication channels gain value from partnership with our “Social Powerhouse Brand?”

After considering the target market demographics – “The Weather With Al”  could be both a “New Media Draw” and a “Traditional Media Draw.”

So – How do we get Al Back on Television – and keep him there?

The answer – COMMUNITY ACCESS TELEVISION.

Does the DAILY WEATHER with AL meet the demands of COMMUNITY ACCESS? – I think it does!

Taking a lesson from the advertising model used by programs like “Political Chowder” – what happens when Al inserts advertising into his “Daily Weather Report” available on the internet, and daily community access television.

Every “local weather cast” should include “A Commercial Spot” that promotes the “Social Media Options for the weather with Al.”

— Now the big challenge – Can we get enough interest to Get Al to “Go For IT?”